Liverpool has always backed its own. From music and fashion to sport and creativity, the city has a long history of producing brands with ambition, character and a strong sense of identity. While global names continue to dominate the high street, a growing number of Liverpool-born businesses are building loyal communities and carving out their own space. These are six brands currently making their mark.
MONTIREX
Founded in Liverpool in 2019 by Daniel Yuen and Kieran Riddell-Austin, Montirex has become one of the city’s most recognisable success stories. What started with just three t-shirts has evolved into a nationally recognised sportswear brand, stocked by major retailers and worn across the UK.
The brand’s growth reflects a wider shift towards performance-led lifestyle clothing, combining technical functionality with everyday wearability. Despite its rapid expansion, Liverpool remains central to the Montirex story, with the city continuing to play an important role in its identity and community.
RED RUN
Red Run has established itself as a notable presence within Liverpool’s activewear scene. With a focus on movement, fitness and community, the brand has developed a loyal following among those who see sport and wellbeing as part of everyday life rather than a passing trend.
Its flagship presence in Liverpool ONE has further strengthened its visibility within the city, helping position the brand as part of Liverpool’s growing culture of health, fitness and active living.
GYPSYBELLA
Founded by Abbie Day, Gypsabella began as a small passion project before growing into a recognised fashion brand with both online and physical retail presence. The Liverpool-based business has built its reputation through carefully selected collections and a strong connection with its customer community.
In an increasingly crowded fashion market, independent brands continue to play an important role in offering individuality and personality. Gypsabella’s growth demonstrates the demand for businesses that maintain a clear identity while remaining closely connected to their audience.
SECRET GARDEN OFFICIAL
Known for its distinctive aesthetic and festival-inspired style, Secret Garden Official has developed a strong identity within Liverpool’s independent fashion landscape. Drawing influence from bohemian fashion, travel and creative expression, the brand offers an alternative to mainstream trends.
Its visual approach and carefully curated collections have helped establish a recognisable presence both online and within the city’s wider creative community, appealing to those who value individuality and self-expression.
LOST SOLES
After almost a decade on Liverpool’s retail landscape, Lost Soles is preparing to close the doors of its physical store — marking the end of a chapter for one of the city’s most recognisable independent streetwear brands.
Founded in 2018, Lost Soles built a loyal following through carefully curated collections, graphic-led designs and a deep connection to sneaker and streetwear culture. In a retail world increasingly dominated by major brands and online marketplaces, the store became a destination for those searching for something different.
While the physical shop may be closing, the brand itself is far from finished. Lost Soles will continue online, allowing it to evolve while remaining connected to the community that has supported it from the beginning.
For many, Lost Soles represented more than just a clothing store. It reflected Liverpool’s independent spirit — a place where creativity, individuality and culture came together. Over the years, customers discovered rare pieces, limited releases and brands that couldn’t be found everywhere else.
As one chapter closes, another begins. Whatever comes next, Lost Soles leaves behind a lasting mark on Liverpool’s fashion scene and a legacy built on authenticity, community and a genuine passion for streetwear culture.
FIVE LIVERPOOL BRANDS MAKING THEIR MARK
